Villa Varadero
The Opportunity
Villa Varadero, a family-oriented hotel in Nuevo Vallarta, Mexico, was expanding. Their new tower would double their room capacity, effectively putting them in a higher category in the market. It was essential that their visual identity evolved as well to be able to compete in the market.
Insight
The new tower was going to introduce a new architectural style that would, in turn, expand to the rest of the hotel. It was important that their new visual identity matched the sophistication of their new environments.
Solution
After a design audit, I recommended a full redesign. Replacing their 15-year-old brand with an identity that embraced their new aesthetics and Mexican heritage.
