Menhir
The Opportunity
In celebration of their 30th anniversary, Construcciones Menhir asked me to revamp their identity and align their brand with their new business strategy.
Insight
Their business had changed through the years from a construction company to a range of services that included: urban and architectural design, construction, housing administration, and financing.
Solution
I suggested dropping “Construcciones” (construction) from their name, which was no longer their sole business, and to be known only as “Menhir.”
The new design simplified and modernized their logo while keeping the familiar shape known to their customers and vendors.
Logo evolution
30th Anniversary Book
To celebrate their 3oth anniversary, Menhir asked me to create a book that showcased their work and celebrated their achievements.
I spent several weeks working closely with their team and traveling around Mexico photographing their most significant work.
