IPT News
The Opportunity
The Intellectual Property and Technology practice at DLA Piper wanted to create a publication for their clients that would stand out from their competitors.
Insight
Recognizing that their clients got most of their information online, it was decided to stand out from the norm and present a printed magazine.
Outcome
The publication, in print since 2009, has been a successful marketing tool for the practice, gaining significant recognition from their clients.
The 2010 issues won the 2011 Legal Marketing Association Your Honor Awards in the category of “Promotional and Collateral Materials – Newsletter or Alert.”
